
JOHN ZACHMAN
Monday, May 12: 8:30 am - 10:00 am
Managing Complexity & Change
Enterprise Architecture is a much mis-understood subject by General Management and the Information Technology community alike. Enterprise Architecture has everything to do with managing Enterprise complexity and Enterprise change and relates to information technology only in so far as information technology may be one of the choices that an Enterprise can make with regard to Enterprise operations. The Framework for Enterprise Architecture, the “Zachman Framework,” defines the set of descriptive representations that constitutes the knowledge base required to manage Enterprises but also constitutes the “raw material” for engineering the Enterprise for flexibility, integration, re usability, interoperability, alignment, etc.

John A. Zachman is the originator of the “Framework for Enterprise Architecture” which has received broad acceptance around the world as an integrative framework, or "periodic table" of descriptive representations for Enterprises. Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM’s Information Strategy methodology (Business Systems Planning) as well as to their Executive team planning techniques (Intensive Planning).
Mr. Zachman retired from IBM in 1990, having served them for 26 years. He presently is Chairman of the Board of Zachman Framework Associates, a worldwide consortium managing conformance to the Zachman Framework principles. He is Chief Executive Officer of the Zachman Institute for Framework Advancement (ZIFA), an organization dedicated to advancing the conceptual and implementation states of the art in Enterprise Architecture. He also operates his own education and consulting business, Zachman International.
Mr. Zachman serves on the Executive Council for Information Management and Technology (ECIMT) of the United States Government Accountability Office (GAO). He is a Fellow for the College of Business Administration of the University of North Texas. He serves on the Advisory Board for the Data Resource Management Program at the University of Washington and on the Advisory Board of the Data Administration Management Association International (DAMA-I) from whom he was awarded the 2002 Lifetime Achievement Award. He was awarded the 2004 Oakland University, Applied Technology in Business (ATIB), Award for IS Excellence and Innovation.
Mr. Zachman has been focusing on Enterprise Architecture since 1970 and has written extensively on the subject. He is the author of the book, “The Zachman Framework for Enterprise Architecture: A Primer on Enterprise Engineering and Manufacturing.” He has facilitated innumerable executive team planning sessions. He travels nationally and internationally, teaching and consulting, and is a popular conference speaker, known for his motivating messages on Enterprise Architecture issues. He has spoken to many thousands of enterprise managers and information professionals on every continent.
In addition to his professional activities, Mr. Zachman serves on the Elder Council of the Church on the Way (First Foursquare Church of Van Nuys, California), the Board of Directors of Living Way Ministries, a radio and television ministry of the Church on the Way, the President’s Cabinet of the King’s College and Seminary, the Board of Directors of the Los Angeles Citywide Children’s Christian Choir and on the Board of Directors of Native Hope International, a Los Angeles-based ministry to the Native American people.
Prior to joining IBM, Mr. Zachman served as a line officer in the United States Navy and is a retired Commander in the U. S. Naval Reserve. He chaired a panel on "Planning, Development and Maintenance Tools and Methods Integration" for the U. S. National Institute of Standards and Technology. He holds a degree in Chemistry from Northwestern University, has taught at Tufts University, has served on the Board of Councilors for the School of Library and Information Management at the University of Southern California, as a Special Adviser to the School of Library and Information Management at Emporia State University, and on the Advisory Council to the School of Library and Information Management at Dominican University.
ART CASTON
Tuesday, May 13: 8:30 am - 10:00 am
Achieving Enterprise Transformation with Service Orientation

Driving Change to Improve Business Performance – The Evolving Role of Enterprise Architecture
Business line executives from all sectors face similar challenges in today’s changing economic climate. Critical decisions must be made based on transparent business processes and with maximum cost-efficiency. Enterprises cannot afford to make mistakes. Every day, executives ask themselves “How can we focus on operational effectiveness by removing inefficiencies from business processes that will improve profitability? How do we make IT strategic in supporting efficient processes?
Enterprises that understand how to improve business processes through the adoption of technology will gain competitive business advantage during market downturns and boost business performance during market upturns.
Managing processes better has become more critical in managing change: Defining change in technology, in people, and in processes is becoming more and more strategic. Business line executives are challenged with defining the outcome of change & business impact of change, as well as mitigating the risk of change. Monitoring change is just as important as implementing change.
Today, implementing change is different from implementing change 10 years ago. Then, there was no automated documentation of processes and their related enterprise infrastructure. Executives are operational-izing change and the associated processes relying on time consuming progress reviews and costly project teams to monitor the change.
This presentation will provide market insights and customer case studies on the role of Enterprise Architecture and how it is evolving as companies evolve themselves into becoming more agile. It will cover the value of an integrated approach to mapping out a full vision of architectures and solutions – based on business processes. Business processes are the core of what enterprises can proactively change, monitor and control, versus the technologies and associated skill-sets from people. Companies are moving out of initial EA pilots and deployments and strategically accelerating their business goals by making EA a core competency to strategically manage IT.

Thomas Volk, born in 1958, has been Chairman of the Board of IDS Scheer since September 1, 2006. After earning a master's degree in computer science, he worked for many years at the IT company Hewlett Packard (HP), where he gained local and global management experience in Europe and the US. From 2003 to 2006, Volk was executive vice president of the American software manufacturer Sybase.
GEORGE PARAS
Tuesday, May 13: 1:15 pm - 2:45 pm
Putting it all Together: Day in the Life of the Architecture Community
There are dozens of architects at work every day in the modern enterprise. Some are project focused while others are technology, information, solutions or process focused. Focus, though, can be a double-edged sword that helps achieve objectives but also narrows work to the point that it misses the broader holistic perspective. Some examples of the latter include any major business initiative as well as new methods and approaches like MDM, BPM, SOA, ITIL and others. Each has merit in their own right, but they often stand as islands. When the objective is enterprise-level integration, we can’t let that happen. The answer isn’t just to build better models. We must unify people and process. Enterprise Architects must lead the larger community of integration architects, other architects and stakeholders to operate as if they are all working on parts of the same problem. After all, they are: it is called “the enterprise”.

George S. Paras is a widely recognized speaker, writer, coach and thought leader in Enterprise Architecture (EA), Strategy and Planning, Portfolio Management and IT Governance with more than 26 years of information technology and business experience. He has coached hundreds of IT leaders in the practical aspects of creating effective and successful EA programs at organizations as diverse as Canadian Pacific Railway, W.W. Grainger, United Airlines, Dow Chemical, State of Missouri, U.S. Navy, Bank of America, U.K. Federal Government, Allstate, and Sears Canada.
His insights and perspectives have advanced the EA discipline through his positions as Chairman, featured speaker and EAC Thought Leadership Council member for the Enterprise Architectures Conferences (EAC) and as Editor-in-Chief of Architecture and Governance Magazine.
Mr. Paras has also held positions as Vice President and Service Director of the Enterprise Planning and Architecture Strategies group at META Group, Vice President of Strategy at Troux Technologies, Senior Enterprise Architect at a major airline, and with IBM and several start-up technology companies. Currently George is the Managing Director of EAdirections.
MENDEL ROSENBLUM
Tuesday, May 13: 3:00 pm - 4:00 pm
Virtualization Renaissance
Computer system hardware-level Virtual Machines (i.e. VMs whose interface matches the physical machine) went from a vibrant research community with significant impact on the computing industry in the 1970s, to near extinction in the late 1980s and early 1990s. Today, there has been a resurgence of interest in this technology, both in the research community with multiple papers in the latest operating systems conferences, and in the commercial marketplace with Fortune 500 companies deploying the technology for their enterprise computing needs.
In this talk, I will examine some of the reasons for this resurrection by describing the attractive attributes of hardware-level virtual machines. I will show examples of how a technology best-known for running multiple, simple single-user operating system environments on a mainframe is profoundly changing how computing is done. I will cover some recent developments in virtual machine technology that can improve the reliability, manageability, efficiency, and security of modern computing systems.
Mendel Rosenblum is an Associate Professor of Computer Science at Stanford University, where he leads a group focused on operating systems research. Together with his students, he developed the Hive operating system, the SimOS machine simulator and the Disco virtual machine monitor. In 2002, he received the ACM SIGOPS Mark Weiser Award for his creativity, innovation and vision in operating systems research. He holds a doctorate and master's degree in computer science from the University of California at Berkeley and a bachelor's degree in mathematics from the University of Virginia. Mendel is the Chief Scientist and Co-Founder of VMware.
STAN LOCKE
Monday, May 12: 10:15 am - 11:15 am
Enterprise2 - A Language for Architecture
Companies are complex organisms and as such require the means to describe their operations in a way that can become the ‘shared knowledge’ base. The new virtual corporations of the future will not only attempt to represent themselves, but will model the value chains, customer bases and operating environments in which they operate.
We know from the many other knowledge disciplines that making our propositions, theories, designs and implementations explicit affords us a measure of shared knowledge, but more importantly shareable knowledge. As we will see at this Calgary conference that the integration of these diverse and complex visions will necessitate that some measure of common language will be required. The only question is will it be a ‘de facto’ community slang or a more rigorous profession based terminology.
Providing a simple, elegant and structured way of not only describing this knowledge but allowing it to become the active documents of the future is essential. Our research shows that careful construction of an ontology (language metamodel) can significantly aid in the design and implementation of management decisions. Join us for some fun with our words.
As Managing Director of Metadata Systems Software (Canada) Inc., Stan Locke B.Com, MBA (Queen’s),
provides leadership and consulting support to leading corporations and large government organizations. In April
2004, he was appointed Managing Director and Chief Operating Officer of Zachman Framework Associates.
Since 1998 he has served as John Zachman’s Enterprise Architect for the Zachman Framework clarification,
definition and redeployment.
His career, started in Information systems as a designer; he occupied three Data management roles at an
Alberta telecommunications company; gave guidance as the Principal Consultant to a significant business
modelling practice in an Ontario consulting firm; and directed a system software company in Mississauga, all of
which illustrate his long time professional interest in the meta-systems, meta-data and meta-frameworks arena.
As a long time associate of John Zachman they served together for a number of years on the International Repository Application Development board. Their co-operation in the last fifteen years has been directed at applied research of framework compliant techniques and framework teaching standards and tools, particularly with not-for-profit organizations and governments will share models.
Stan has been active in church affairs over this same time period. His particular interest in the past few years has been in the worldwide Alpha program, initiated by Holy Trinity Anglican Church, Brompton Road London England. He and his wife are active members of Kingsway-Lambton United Church in Toronto.
David Morgan
Monday, May 12: 10:15 am - 11:15 am
SOA & Integration Competency Centers
The industry is seeing a ground-swell of additional interest in Integration Competency Centers and an appreciation for data as the industry grows beyond their early SOA implementations. During this session we will look at how SOA has been influencing ICC adoption and Data Management importance as companies grapple with approaching SOA in a way that doesn't just create a newer, faster-growing Integration Hairball.
David Morgan is a Principal Consultant focused on the ICC practice with Informatica Professional Services. Dave has more than thirty years of industry experience. He has grown from a technical professional to a skilled technical manager utilizing data integration and business intelligence. Prior to joining Informatica, David worked as a Senior Manager, Data Acquisition at COMAG Marketing Group, a division of Hearst Corporation using Informatica as well as experience with other data integration tools.
BILL DUPLEY
Monday, May 12: 11:15 am - 12:15 pm
ITIL v3 & Enterprise Architecture at HP: A Case Study
ITIL v3 has defined a new set of principles for Services Strategies and Service Design. These principles include the discipline of Enterprise Architecture. HP Information Technology is currently reengineering all elements of its' IT Infrastructure and operational model to be compliant to the principles of ITIL v3. Bill Dupley, HP Canada's IT Strategist will explain how HP has integrated Enterprise Architecture and Service Design and Development along the principles.

Bill is an Information Technology Strategist responsible for HP Canada’s Adaptive Infrastructure Solutions. In
this role Bill assists HP customers in developing their IT strategic plans. He has over 30 years of experience in
Information Technology Consulting, Project Management, and Electronics manufacturing.
Bill is a specialist in IT Operational effectiveness. He has built the IT Service Management Practice of HP Canada
into the world leader in IT re-engineering and he has personally designed IT Processes, IT architecture, and IT
governance for many leading Canadian corporations.
Bill is a graduate of Ryerson University. He is a licensed Kepner Tregoe Project Management Consultant. Bill
holds a masters level ITIL certificate in IT Infrastructure Service Management from the British Computer Society and is a HP global conference speaker, IT Strategic planner, and member of the HP IT global SWAT Team.
TERRY CARLSON
Monday, May 12: 11:15 am - 12: 15 pm
Application Architecture – Should I or Shouldn’t I?
What roles are required?
Terry Carlson is responsible for defining, developing, and implementing the Application Architecture for Alberta Blue Cross. Terry has over 20 years of industry experience in network design, network administration, server configuration and administration, IT operations management, disaster recovery planning, database administration, application development, application design testing, and configuration management.
MARTIN JETTE and PAUL KURCHINA
Monday, May 12: 3:00pm - 4:00 pm
Information Technology and Operational Technology - When Worlds Collide
There is increased interest at all levels of companies today regarding how Information Technology and Operational Technology are converging. The "I" in IT - Information is a key resource between Plant Operations and Corporate IT. The information ownership, stewardship etc, is becoming more and more a focus as the data goes from "plant floor to the top floor". This information in one of the most powerful assets companies have, it affects billing, production, energy management, emissions, environment health & safety etc. The surfacing of this data is also key to realtime dashboards, process information and KPI collection and analytic reporting. Getting better data faster impacts all of the decision making down the line, the speed to market of the data impacts critical decisions in companies today.
You would never build a house without blueprints, you would never build an IT system without a view of how systems connect and not just at the Corporate IT level anymore but the Plant or Operation IT level as well.
Topics to be discussed:
Paul Kurchina is considered by both Industry and Technology corporations as an Information Technology visionary and a leader in leveraging Wireless, Mobile, RFID, Enterprise Asset Management as well as SAP applications and technologies. Globally, many capital intensive corporations look to Paul for advice and guidance on how to implement technology for greater business value and lower Total Cost of Ownership (TCO). Paul is an accomplished public speaker nationally and internationally in the area of Information Technology. Paul now runs KurMeta, an IT ecosystem development practice.
Over his career, Paul has worked for government, crown corporations, private companies and consulting organizations. Much of Paul’s career has been spent in the Utility business where he has held the positions of Project Manager, Business Solutions Manager, Program Director and Enterprise Architect. He first became actively involved in the SAP world in 1993 while working for Ontario Hydro. He continued this involvement while working for PriceWaterhouseCoopers and TransAlta Corporation. Over the years, Paul has developed and launched numerous IT initiatives, including SAP implementations, and has been involved in various leadership roles in the Americas' SAP User Group (ASUG). Since joining the Americas’ SAP Users’ Group (ASUG) in 1993, he has held multiple leadership positions in a number of groups including: utilities, plant maintenance, enterprise architecture, enterprise SOA, and enterprise portals.
Paul is currently on the Americas SAP User Group (ASUG) Board of Directors and serves as the ASUG Director of Communities.
He has recently co-authored a book with Andy Mulholland (Capgemini) and Chris S. Thomas (Intel) that was released in October of 2006. This book is on the subject of Service Oriented Architecture (SOA) “Mashup Corporations: The End of Business as Usual - A Chronicle of Service-Oriented Business Transformation”. Paul’s previous book was co-authored with Ravi Kalakota titled "Mobilizing SAP: Business Processes, ROI and Best Practices", focusing on the real-world mobilization of business processes and analysis of the mobile business landscape.
Martin Jetté has been General Manager of OSIsoft Canada since 2004. In addition to overseeing all Canadian
operations of the firm, which has offices in Montréal, Toronto and Calgary, he heads the entire worldwide
technical training program for users of OSIsoft’s RtPM platform tools. From the Montréal office, which serves
as the company’s Canadian headquarters, Mr. Jetté also manages Canada’s multilingual technical support
centre, part of OSIsoft’s global support network.
Mr. Jetté’s professional career began 10 years ago. Fresh from earning a degree in chemical engineering, he
became a Field Service Engineer at Cogexel, a Montréal-based consulting firm specializing in the development
and installation of management solutions for industrial laboratories. With Cogexel becoming a reseller of
OSIsoft’s RtPM platform, Mr. Jetté quickly became a specialist in that line of tools. To meet customers’ needs, he established, in Montréal, the first PI training program fully adapted to industrial automation and designed to comply with international teaching standards for technical training. His initiative helped make OSIsoft a leader in industrial software training.
In 2004, Cogexel sold its business to OSIsoft and became the company’s first Canadian office. This past spring, when the founder of the Montréal office moved to OSIsoft’s head office in California, Mr. Jetté took over management of Canadian operations. Today, OSIsoft’s Montréal office is part of a network of three global training centres; the other two are in San Leandro, California and Altenstadt, Germany. Inhouse training programs in various cities around the world are also available to customers upon request.
Mr. Jetté received his bachelor’s in Chemical Engineering with a specialization in biotechnology processes from the École Polytechnique de Montréal in 1995. In addition to his professional duties, he is devoted to social causes such as the Maisonneuve-Rosemont Hospital Foundation, for which he chairs a fundraising committee.
Peter Kelcey
Monday, May 12: 3:00 pm - 4:00 pm
The Enterprise Service Bus
As organizations look to Service Oriented Architectures to help them deliver more flexible, agile and responsive IT environments, the Enterprise Service Bus has emerged as a key concept towards achieving this goal. In this session, we'll discuss Microsoft's Enterprise Service Bus guidance and how it allows an organization to build a dynamic, flexible and practical ESB that addresses multiple needs within a larger Service Oriented Infrastructure
Peter Kelcey is a senior technology specialist with Microsoft Canada focusing on SOA and integration technologies. For the past several years, he has focused on the technologies involved with Service Oriented Infrastructures and specifically the concept of service connectivity. Within this field, he works with clients across the country to help them design and implement practical and viable Enterprise Service Bus solutions.
David Neufeld & Bryan Lepine
Monday, May 12: 4:00pm - 5:00 pm
Dealing with the Complexities of Interoperation and Information Sharing in the Federated Extended Enterprise
David Neufeld and Bryan Lepine of Online Business Systems discuss the challenges they have experienced in establishing environments for information sharing and interoperation within the public safety and justice community. The conversation will describe the federated characteristics of integrated Justice and Public Safety (or iJ&PS) and touch on the need for a comprehensive governance framework to address the management, operational, and technical considerations of the extended enterprise.
David Neufeld, Vice-President, Pacific Northwest Region, Online Business Systems
David has been with Online Business Systems since its inception in 1986 and is currently Vice-President of Online’s Portland, Oregon based Pacific Northwest region. David's team is focused on providing standards-based and service-oriented enterprise information solutions for our clients in both the commercial and government sectors. Under his leadership, the Portland office has grown its consultant delivery team by nearly 500% and its revenues by over 400%. David is most proud of the practice's long-term customer relationships that have been forged on the principles of collaboration and partnership and for providing rewarding career opportunities for our family of employees. David is actively involved with a number of local organizations such as the Software Association of Oregon (SAO) and the Society of Information Management (SIM) where he is a frequent guest speaker on topics of interest to the industry.
Bryan Lepine, Director of Operations, Pacific Northwest Region, Online Business Systems
Bryan's career is founded on technical experience and achievement. Since starting with Online Business Systems in 1993, his career has advanced through increased levels of delivery and account management responsibilities, leading to his current position as Director of Operations for Online's Portland, Oregon office serving the Pacific Northwest region. Bryan is most focused on leading Online’s Justice & Public Safety practice and has overall responsibility for the delivery of standards-based solutions that enable agency interoperability and provides life-saving information to public safety providers where and when needed.
Scott Radeztsky Scott will share his EA experiences, and facilitate an opportunity to hear about yours.This interactive discussion will focus onhow successful adoption of SOA, Web and other disruptive technologies presents a major opportunity to better plan and execute our work. Scott Radeztsky is the Chief Technologist for Sun's Systems Engineering organization in North and South America. Scott's responsibilities include close ties with other customer CTOs, and representing Sun's technical community both within and outside Sun. In over 9 years with Sun, Scott has worked exclusively in customer facing organizations, where he has focused on helping customers identify opportunities to realize the business value and benefit from operational efficiency and novel deployments of disruptive technology. He is one of Sun's five Technical Directors, the author of the Sun Blueprint Book "N1 Grid: Preparing, Architecting and Implementing Service-centric Data Centers", and is currently based in Chicago, Illinois, USA.
Monday, May 12: 4:00pm-5:00pm
Standing up and Sustaining EA Programs
Attendees will leave with concrete steps to scope, launch and sustain an Enterprise Architecture program. Specific attention will be paid to capitalizing on disruptive opportunities by linking executive, line of business, and infrastructure concerns.
LEN FEHSKENS
Tuesday, May 13: 10:15 am - 11:15 pm
Open Questions about Enterprise Architecture and the Enterprise Architect Profession
Enterprise Architecture is a relatively young (and some would argue immature) discipline, especially when compared with the medical, legal and engineering professions. As such, there are many questions about the profession that we don't yet have universally accepted answers to. This session will review many of these open questions, including: what do we really mean by enterprise architecture, can enterprise architecture be taught, is it possible for someone to be an enterprise architect without an IT background, and is enterprise architecture special, or just different?
Len Fehskens is the VP, Skills and Capabilities for The Open Group. Len joined The Open Group in September 2007 after 23 years with Digital Equipment Corporation, Compaq Computer Company and Hewlett Packard, where he led the worldwide Architecture Profession Office for HP Services. Len majored in Computer Science at MIT, and has over 40 years of experience in the IT business as both an individual contributor and a manager, within both product engineering and services business units. He is the lead inventor for 6 software patents on the object oriented management of distributed systems.
NEIL TOOTILL
Tuesday, May 13: 10:15 am - 11:15 pm
Business Process Managment: Bringing Business and IT Together Makes Great Business
Today many companies are turning to Business Process Management (BPM) to improve efficiencies across their organization. Business looks upon their processes as a differentiator in the marketplace, but what if those processes are costly, slow and slow to change, error-prone, inflexible, or unmanageable? BPM governs an organization’s cross-functional, core business processes. It helps to achieve strategic business objectives by directing the deployment of resources from across the organization into efficient processes that create customer value and market competitiveness. With Service Oriented Architecture (SOA), BPM takes an understanding of an organization’s core business model, assembles processes from services built and management by IT, and deploys processes into a flexible IT architecture. The BPM approach in turn facilitates business innovation.
Neil Tootill is the Americas Process Integration Sales Leader for WebSphere. He has 20+ years of
business experience in Information Technology and has focused on SOA and process integration solutions since
1998. Prior to joining IBM, Neil ran the pre-sales consulting organization for CrossWorlds Software. Previously
Neil has held positions as a developer, consultant, technical sales rep and manager of technical sales teams for
several companies, including Systemhouse, Telecom Canada, Stratus Computer, UCCEL and Computer
Associates. He holds a Bachelor of Math degree with minors in Computer Scinece and Business Administration
from the University of Waterloo in Canada.
MARC SMITH
Tuesday, May 13: 11:15 am - 12:15 pm
SAS Analytics and Master Data Management
Tom Davenport authored research, “Competing on Analytics,” highlights the benefits and value organizations realize when they integrate analytics into their businesses and decision making processes. From its inception SAS has enabled organizations to compete on analytics using the most advanced techniques for forecasting, optimization, and data mining. Understanding consumer buying behavior, optimizing supply chain logistics, and the imperative to see into the future all drive the need for pervasive predictive analytics.
Analytics is a natural step for MDM where pervasively required analytics is master data. As processes become unified the need to enable these business processes with analytics becomes paramount. For example, a customer credit score can be used to accept or deny credit, change billing processes, affect a marketing campaign, etc... If marketing decides to send an offer to a customer based on lifetime value, then sending that customers account to a collection agency may not be an appropriate action. Additionally, the marketer may not want to market to a population with an unacceptable credit risk. Leveraging MDM strategies to share powerful analytics pervasively across the enterprise enables better decisions on treatment of the customer in any given business
process.
Marc has been architecting, implementing, and selling Information Management, Business Intelligence and
Analytic solutions for over 15 years in the financial services, government, communication, retail,
healthcare, pharmaceutical, energy, and mining and metallurgy industries. Marc has been with SAS for
over six years and is currently working in sales as Solutions Specialist Manager in Western Canada.
Prior to SAS Marc worked as product development manager, Consultant, BI Architect, Data Warehouse
Architect, and software developer for many of Canada’s top 500 companies.
Just when we thought that there are too many acronyms and terms for technologies and standards, there has been an acceleration of them. We see brand new ones ("Mashups") and reincarnation of existing ones (BI to CPM to EPM). While still, there is a lack of precision around many that we see every day. For example, there are as many definitions of "Governance" as there are attendees at this conference.

Andrew has more than 10 years of experience in Enterprise Data Management, Enterprise Architecture, Master Data Management, Product Content Management, and Component and Supplier Management working with scores of companies on this problem. These companies cover all major domains and industries, such as automotive, chemicals, pharmaceuticals, healthcare, aerospace & defense, electronics, discrete manufacturing, software vendors, banking, government, consumer products, retail, distribution, metals and mining, and oil and gas. He has worked on projects in the Americas, Europe, and Asia.
He seen the EDM problem from many perspectives having held EDM roles in Product Management, Solution Marketing, Strategy Consulting, Technical Sales Consulting, and as a Content Manager for a sales and distribution company. Before focusing on EDM, Andrew held various roles over 11 years, in the areas of systems engineering, design, operations, and management.
Andrew recently wrote the book on the Information Layer of Enterprise Architecture, titled "Enterprise Data Management with SAP NetWeaver MDM", published in January 2008, by SAP Press.
Andrew has an MBA in Product Development and a Master’s Degree in Engineering Database Management Systems from Georgia Tech as well as a BS degree from Boston University. He is a registered Professional Engineer in Georgia.
Andrew lives in Atlanta, Georgia and has three great daughters.
Panel Discussion
Tuesday, May 13: 4:00pm - 5:00 pm
Art Caston, Proact Business Transformation Inc.
Richard Hannah, Forzani Group
John Schmidt, Integration Consortium
Len Fehskens, Open Group
George Paras, EAdirections
Enterprise Architecture Versus SOA: Which Comes First?
The contentious issue is which one do you do first? Many organizations are working on their SOA solution without linkage to an EA practice. Furthermore, some of these companies do not have a good relationship with the business which suggests it is an SOI approach (Service Oriented Integration) vs. a business driven SOA. SOI will not deliver the value a business driven solution will – or will it. Does EA Matter when Implementing an SOA? How can enterprise architects and integration architects tackle these initiatives together? The panelists will discuss the challenges of both and talk about how the 2 disciplines can complement each other.
Additional Speaker Bios

JOHN SCHMIDT, Chairman, IC & VP Global Integration Services, Informatica
John Schmidt has been serving on the board of the Integration Consortium since its inception in 2001; currently in the role of Chairman. John has practiced as an information systems professional for 30 years and brings a wide range of experience from a number of industries including Retail, Communications, Finance, Education, and Government. His current “day job” is at Informatica Corporation as VP of Global Integration Services. Previous employers include Wells Fargo Bank, Bank of America, Best Buy, American Management Systems (now CGI), and Digital Equipment Corporation.
Mr. Schmidt is a frequent speaker on the topic of architecture and integration and has written a book (Integration Competency Center: An Implementation Methodology) and countless articles on the subject.
John is based in Minneapolis where he lives with his wife and three children (although two of them spend most of the year away at college). When not spending time with his family, he can usually be found riding his road or mountain bike and occasionally competing in a Triathalon.
Richard S. Hannah ,Vice-President, Information Technology, The Forzani Group Ltd.
Richard has over 23 years of Information Technology experience, starting in operations, then into
software development before moving into various management positions with large Canadian companies. He is
currently Vice-President, Information Technology for The Forzani Group Ltd. (FGL); Canada’s largest national
sporting goods and life-style retailer with revenues in excess of $1.3B. He is responsibility for all Strategic and
Operational aspects of Information Technology at FGL including Enterprise Architecture, Solutions Delivery,
Infrastructure and IT Operations. Prior to joining FGL, he held the position of Director, Enterprise Architecture with a large Canadian communications company. Richard holds an MBA in Information Technology Management; his thesis was entitled “Enterprise Architecture: The Key to Business and IT alignment”.
Phil Unger is an Enterprise Architect with 15 years experience as an Information System Professional.
Phil is currently under contract with Nexen Inc. Prior to working for Nexen, Phil spent 12 years in the
telecommunications sector where he worked as the Lead Application Architect on Shaw’s Digital Phone project and
as the Senior Planner – Application Architect for SaskTel Telecommunications.
Phil has been the volunteer Chairman of the Calgary Enterprise Architecture Forum (CEAF) for the past 2 years.
He and Robert Bell originally founded in the group in May of 2006. Phil is also the President and CEO of PHD
Enterprise Architecture and Cadeon Associates. Both these companies provide consulting services around
Enterprise Architecture and application development respectively.